Look along the row of pet foods in pet shops and you'll see all manner of ingredients listed, both in cheaper and more expensive foods.
In a quality natural food you would expect to see the type of meat used, just one or two cereals and the fats or oils listed as a recognisable animal or plant species, rather than the use of vague terms such as animal or cereal by-products.
When you compare the ingredients and nutritional values of Whites Premium food against others you may be pleasantly surprised to find it is in fact, by volume, less expensive and healthier for your dog. Whites Premium food contains high levels of good quality protein sourced from human grade meat and poultry products.
Protein: The list of ingredients on any dog food pack is based on their percentages in the food from greatest to least. You can see that protein is very high on the list in all Whites foods and that all the other ingredients added are only there because they benefit a dogs health and should be part of his/hers diet. Whites use fish, lamb and chicken; it’s as simple as that!
By products: Whites use no animal by products, cheap plant proteins, or cheap fillers.
Preservatives: Whites use no chemical preservatives . Instead they choose to use the natural antioxidants Vitamin A and E to preserve the food.
Seaweed meal: Packed full of vital nutrients and antioxidants, Seaweed meal is great for your dogs’ fitness and safeguarding against disease. Also rich in iodine to keep energy levels balanced. Seaweed is an excellent source of nutrition containing a remarkable supply of vital nutrients, amino acids, vitamins and minerals (it is rich in iodine and iron) to regulate your dogs’ hormones and eliminate toxins.
Vitamin A – is an essential nutrient for the normal functioning of your dogs visual system, for growth and development and appetite and taste.
Vitamin E – a powerful antioxidant that works synergistically with other antioxidants to protect against cell damaging free radicals, boosting your dogs’ immune system, vitamin D – works to help maintain healthy bones and teeth for your dog and is thought to have an important anti-ageing role within the body, Copper – an essential nutrient that plays a role in the production of haemoglobin (the main component of red blood cells) and myelin (the substance that surrounds nerve fibres), plus a full complement of B-vitamins – the B complex vitamins can be found in all living tissues. B vitamins are essential for the functioning of your dogs’ nervous system, for good digestion, for the growth and maintenance of muscles, and for preventing skin conditions and trace minerals – are added to our premium dog food to supplement and help your dog’s immune system.
Niacin – releases energy from carbohydrate, and helps to maintain healthy skin, digestive tract and nervous system.
Magnesium – a mineral that acts as a co-factor for more than 300 enzymes, including enzymes involved in the body's use of glucose and insulin secretion.
Whites senior/light food contains MSM, Glucosamine and Chondroiton to reduce joint wear, fight arthritis and alleviate joint pain.
Barley: High in the antioxidant Selenium – helps regulate the metabolism, including thyroid hormone metabolism, antioxidant defence systems, and immune function.
Beet Pulp - Today science is touting the benefits of fiber in human diets to prevent chronic disease. Fiber has similar benefits in pet food diets.
Pharmacological doses of fiber* (less than 5%), that contains both rapidly and moderately fermentable fiber is recommended in foods for healthy pets. Beet pulp fits that description better than any other fiber*. Quality fiber aids in the management of diabetes, colitis and constipation. It absorbs water or gives it up, as necessary, for good health, and correct amounts regulate healthy transit time in the colon. When used correctly in pet food formulas, beet pulp is an excellent fiber source, a partial Prebiotic and aids in the prevention of the diseases noted. Research suggests it may aid in fighting colon cancer, decreases pathogenic bacteria and aids gut health. It is a recommended fiber for pets suffering from gastrointestinal issues*, IBD, etc.
Beet Pulp gently massages intestinal walls to remove mucus on a daily basis. If beet pulp is not used, very often mucus builds up on the intestinal wall and inhibits nutrient absorption. About every 30-days so much has built up, it lets go and comes out in the form of mucus covered stools.
*“Small Animal Clinical Nutrition IV”
Source: Nutrient Metabolism
Fructooligosaccharides and Lactobacillus acidophilus Modify Gut Microbial Populations, Total Tract Nutrient Digestibilities and Fecal Protein Catabolite Concentrations in Healthy Adult Dogs¹
Kelly S. Swanson,* Chrstine M. Grieshop,† Elizabeth A. Flickinger,† Laura L. Bauer,* JoMay Chow,** Bryan W. Wolf,** Keith A. Garleb,** and George C. Fahey, Jr.*²
Brewers Yeast: provides most of the B vitamins, sixteen amino acids and fourteen or more minerals. The major B vitamins it contains are, Vitamin B1 (thiamin) – releases energy from carbohydrate in the diet, and is important for the heart and nervous system. Vitamin B2 (riboflavin) – releases energy from carbohydrate in the diet, and maintains healthy skin, eyes and digestive tract.
Yucca Extract: Beneficial for healthy skin and a gleaming coat, and to promote the healing of wounds. Yucca Extract is helpful in preventing arthritis, joint pain and joint inflammation. Yucca contains vitamins A, B-complex, C, Calcium, Potassium, Phosphorus, Iron, Manganese and Copper.
Rice: An excellent hypo-allergenic low fat food source, a carbohydrate that is digested easily and slowly maintaining your dogs energy all day long. Rice is high in manganese, which helps utilize several key nutrients such as biotin, thiamin, ascorbic acid, and choline, keeps bones strong and healthy and helps the body synthesize fatty acids and cholesterol and maintain normal blood sugar levels. It is also a good source of the minerals selenium and magnesium (see above under Barley).
Peas: Green garden peas are a valuable source of protein, iron and insoluble fibre. Insoluble fibre helps to reduce cholesterol therefore reducing the risk of heart disease. They are also complex carbohydrates
Oats: Included in Whites Vitality Muesli as they are high in protein and can be easily and quickly digested, and are rich in silicon to help keep the working and active dogs bones strong. Oats are a complex carbohydrate that the working and active dogs body uses to maintain stamina, fight fatigue and boost energy and performance levels.
